Full Description
An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers, Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!
Contents
Table of Contents1. Fashion Development2. Consumer Demand and Fashion Marketing 3. Fashion Change and Consumer Acceptance4. Fashion Research and Resources5. Textile Fiber and Fabric Production6. Textile Product Development and Marketing7. Trimmings, Leather, and FurIII. FASHION MANUFACTURING8. International Fashion9. Product and Design Development10. Apparel Production and Global Sourcing11. Accessory and Fur Manufacturing12. Wholesale Marketing and DistributionIV. FASHION RETAILING13. Retailing14. Retail Fashion Merchandising15. Retail Fashion MarketingAppendix: Career Guidelines Fashion Industry Terminology Index
