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<> Praise for the second edition of The Design of Sites "In my worldwide IBM marketing role, I have the benefit of working with some of the finest international interactive agencies and internal Web teams. As I read The Design of Sites, [I see] the insight from years of professional advice has been put to paper. Nowhere have I seen such a practical, effective, and easy-to-use book to solve and avoid Internet design issues. I keep a copy of the book handy to remind me of the things I forgot and to gain fresh perspectives. It never fails to deliver."-John Cilio, marketing manager, IBM System x & z Storage Synergy"The Design of Sites artfully brings forward the original intent of Christopher Alexander's pattern language into the user experience design arena. It is a valuable and comprehensive reference."-George Hackman, Jr., senior director of User Experience for User Interface Guidelines, Patterns and Standards, Oracle Corporation"The Design of Sites is one of the best tools I have in my usability toolbox. [These] Web UI design patterns make it easy for me to show my clients how to get the most usability bang for their buck."-Claudia Alden Case, usability consultant and interaction designer, Alden Case Enterprises, Inc."If only biology class had been like this. Lucid text, bulletproof content, and a comprehensive taxonomy that's just as much a source of inspiration as it is a production tool. This is a really, really good book. If you build Web sites, read it."-Marc Campbell, author of Web Design GaragePraise for the first edition of The Design of Sites"Stop reinventing the wheel every time you design a Web site! The Design of Sites helps you rethink your Web sites in terms of genres and patterns. Once you have identified the patterns and applied the best practices for those patterns as outlined in this book, you will reduce your design effort by 50 percent . . . at least!"-Pawan R. Vora, vice president, Information Architecture, Seurat Company"The content [in The Design of Sites] could make a novice into a seasoned professional over a weekend. Many companies pay a fortune for the information contained in the book's primary chapters."-John Cilio, marketing manager, IBM System x & z Storage Synergy"This book has many handy checklists for what you should and should not do in creating a conventional Web site. Just following the authors' suggestions would put your site in the top few percent for readability and usability."-Jef Raskin, creator of the Macintosh computer and author of The Humane Interface"Now that The Design of Sites has made its appearance, we won't have to put up with those poorly designed Web pages. These authors have captured patterns from successful Web designers, including their own experience in consulting and teaching, and have made this information accessible to all of us. The book is readable yet full of worthwhile information--a valuable addition to any Web designer's bookshelf."-Linda Rising, independent consultant and author of The Patterns Handbook, The Pattern Almanac 2000, and Design Patterns in Communications Software"[The Design of Sites] bridges the gap from theory to practice and makes it possible for people in the Web-design space to use user-centered design principles in their work-without having to undertake extensive training."-Maya Venkatraman, human interface engineer, Sun Microsystems"The coverage [in The Design of Sites] is excellent--issues go beyond the traditional 'design the best page' focus and do a good job of showing the context. I haven't seen any other book with the kind of breadth this has."-Terry Winograd, professor of computer science, Stanford University, and editor of Bringing Design to Software"With this book as a reference, you can benefit from what companies like Yahoo! have learned and apply it to your site, even if you don't have a design and research team similarly sized and staffed."From the foreword by Irene Au, director of User Experience, Google; former vice president of User Experience and Design, Yahoo!The Design of Sites, Second Edition, is the definitive reference for the principles, patterns, methodologies, and best practices underlying exceptional Web design. If you are involved in the creation of dynamic Web sites, this book will give you all the necessary tools and techniques to create effortless end-user Web experiences, improve customer satisfaction, and achieve a balanced approach to Web design. After a comprehensive tutorial covering the foundations of good Web site design, you will move on to discover the thirteen major Web design pattern groups. These patterns solve recurring design problems and help design teams avoid reinventing the wheel. Patterns range from creating a solid navigation framework and the all-important home page, to instilling trust and building credibility with your customers and improving site performance through better design.The book featuresCoverage of AJAX, the Mobile Web, and online communities Seventeen new design patterns to add to the original ninety, including the new blog site type More than twenty significantly updated patterns 450 four-color screen shots and diagrams, including more than 150 new images Key site elements, including site maps, style sheets, dynamic elements, and customer profiles Clear, visual organization with color-coded sections for easy reference A balanced approach to Web design that takes both customer and business needs into account
Contents
Foreword xxix Preface xxxiii Acknowledgments xli Part IWeb Site Design 1 Chapter 1: Customer-Centered Web Design: More Than a Good Idea 3 1.1 The Evolution of Web Design 31.2 The Importance of Customer-Centered Design 61.3 Our First Steps toward Unifying Design, Usability, and Marketing 81.4 Why We Prefer Customer-Centered Design 91.5 Nine Myths of Customer-Centered Design 121.6 Applying Customer-Centered Design 151.7 Take-away Ideas 16Chapter 2: Making the Most of Web Design Patterns 19 2.1 What Are Patterns? 192.2 A Sample Pattern 202.3 How to Read a Pattern 232.4 How Much Do Patterns Change Over Time? 252.5 How to Use the Patterns 302.6 An Example of Using Patterns 312.7 Take-away Ideas 37Chapter 3: Knowing Your Customers: Principles and Techniques 39 3.1 Principles for Knowing Your Customers 403.2 Techniques for Knowing Your Customers 503.3 Take-away Ideas 67Chapter 4: Involving Customers with Iterative Design 69 4.1 The Iterative Design Process 694.2 Reasons to Use Iterative Design 714.3 Designing with Goals and Principles in Mind 734.4 Rapid Prototyping 804.5 Evaluating Your Web Site 904.6 Take-away Ideas 95Chapter 5: Processes for Developing Customer-Centered Sites 97 5.1 Development Process Overview 985.2 The Discovery Phase 1005.3 The Exploration Phase 1055.4 The Refinement Phase 1065.5 The Production Phase 1085.6 The Implementation Phase 1105.7 The Launch Phase 1135.8 The Maintenance Phase 1135.9 Take-away Ideas 115Part II: Patterns 117 Pattern Group A: Site Genres 119 A1: Personal E-Commerce 120A2: News Mosaics 128A3: Community Conference 136A4: Self-Service Government 148A5: Nonprofits as Networks of Help 154A6: Grassroots Information Sites 161A7: Valuable Company Sites 167A8: Educational Forums 174A9: Stimulating Arts and Entertainment 182A10: Web Apps That Work 187A11: Enabling Intranets 195A12: blogs 201Pattern Group B: Creating a Navigation Framework 215 B1: Multiple Ways to Navigate 216B2: Browsable Content 221B3: Hierarchical Organization 226B4: Task-Based Organization 231B5: Alphabetical Organization 235B6: Chronological Organization 238B7: Popularity-Based Organization 241B8: Category Pages 247B9: Site Accessibility 251Pattern Group C: Creating a Powerful Homepage 267 C1: Homepage Portal 268C2: Up-Front Value Proposition 277Pattern Group D: Writing and Managing Content 283 D1: Page Templates 284D2: Content Modules 291D3: Headlines and Blurbs 297D4: Personalized Content 303D5: Message Boards 314D6: Writing for Search Engines 324D7: Inverted-Pyramid Writing Style 332D8: Printable Pages 339D9: Distinctive HTML Titles 343D10: Internationalized and Localized Content 349D11: Style Sheets 356Pattern Group E: Building Trust and Credibility 365 E1: Site Branding 366E2: E-Mail Subscriptions 372E3: Fair Information Practices 378E4: Privacy Policy 384E5: About Us 391E6: Secure Connections 398E7: E-Mail Notifications 402E8: Privacy Preferences 410E9: Preventing Phishing Scams 418Pattern Group F: Basic E-Commerce 431 F1: Quick-Flow Checkout 432F2: Clean Product Details 439F3: Shopping Cart 449F4: Quick Address Selection 458F5: Quick Shipping Method Selection 464F6: Payment Method 469F7: Order Summary 475F8: Order Confirmation and Thank-You 480F9: Easy Returns 485Pattern Group G: Advanced E-Commerce 491 G1: Featured Products 492G2: Cross-Selling and Up-Selling 500G3: Personalized Recommendations 510G4: Recommendation Community 518G5: Multiple Destinations 526G6: Gift Giving 531G7: Order Tracking and History 537Pattern Group H: Helping Customers Complete Tasks 545 H1: Process Funnel 546H2: Sign-in/New Account 552H3: Guest Account 559H4: Account Management 564H5: Persistent Customer Sessions 570H6: Floating Windows 576H7: Frequently Asked Questions 581H8: Context-Sensitive Help 587H9: Direct Manipulation 591H10: Clear Forms 600H11: Predictive Input 609H12: Drill-down Options 615H13: Progress Bar 622Pattern Group I: Designing Effective Page Layouts 631 I1: Grid Layout 632I2: Above the Fold 637I3: Clear First Reads 641I4: Expanding Screen Width 646I5: Fixed Screen Width 652I6: Consistent Sidebars of Related Content 657Pattern Group J: Making Site Search Fast and Relevant 661 J1: Search Action Module 662J2: Straightforward Search Forms 666J3: Organized Search Results 669Pattern Group K: Making Navigation Easy 677 K1: Unified Browsing Hierarchy 678K2: Navigation Bar 682K3: Tab Rows 686K4: Action Buttons 691K5: High-Visibility Action Buttons 695K6: Location Bread Crumbs 698K7: Embedded Links 701K8: External Links 705K9: Descriptive, Longer Link Names 709K10: Obvious Links 714K11: Familiar Language 719K12: Preventing Errors 723K13: Meaningful Error Messages 727K14: Page Not Found 731K15: Permalinks 734K16: Jump Menus 744K17: Site Map 752Pattern Group L: Speeding Up Your Site 759 L1: Low Number of Files 760L2: Fast-Loading Images 764L3: Separate Tables 772L4: HTML Power 775L5: Reusable Images 779L6: Fast-Loading Content 782Pattern Group M: The Mobile Web 793 M1: Mobile Screen Sizing 794M2: Mobile Input Controls 805M3: Location-Based Services 813Part III: Appendixes 823 Appendix A: Running Usability Evaluations 825 Appendix B: Sample Web Site Evaluation Plan 841 Appendix C: Sample Consent Form 845 Appendix D: Sample Observer Form 847 Appendix E: Online Research 849 Glossary 867 Resources 897 Credits 935 About the Authors 941 Index 943
