Marketing （2 SUB）

Keegan, Warren J./ Moriarty, Sandra E./ Duncan, Thomas R.

Pearson College Div（1995/04発売）

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製本 Hardcover:ハードカバー版／ページ数 704 p.
言語 ENG
商品コード 9780130163875
DDC分類 658.8

基本説明

Includes information graphics and embedded boxed entitled "Risks and Gambles", "Behind the Scenes", and "Open to Debate".

Full Description

Substantial revision, now 18% shorter. This text has a strategic orientation, thorough coverage of marketing planning including Millennium marketing plan), fully integrates international (no separate chapter), three comprehensive end-of-text cases, along with a contemporary design including info graphics and embedded boxes entitled "Risk and Gambles", "Behind the Scenes" and "Open to Debate".

Marketing, the organization and the environment; the knowledge base; strategic planning; product strategy; distribution and pricing strategy; marketing communication strategy; from product management to market leadership.