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Full Description
Emotion Measurement, Second Edition highlights key elements of emotions that should be considered in the measurement of emotions in both academic and commercial environments. This edition begins with an updated review of basic studies of emotion, including the theory, physiology, and psychology of emotions, as these are the foundational studies which food scientists as well as product developers and marketing professionals need to be aware of.
The second section highlights methods for studying emotions, and reviews the different approaches to emotion measurement: questionnaire self-report, behavioral, and physiological. This section explores the merits of intrinsic versus extrinsic measures of emotion. Some new measurement approaches have emerged since the first edition of this book. The book then presents practical applications, with chapters on emotion research in food and beverage, as well as in a range of products and clinical settings. The experience in testing product emotions has increased since the first edition when product emotion research was newer. Finally, Emotion Measurement, Second Edition provides coverage of cross-cultural research on emotions. This is critical because much of the newer commercial research is aimed at markets around the world, requiring methods that work in many cultures. And the universality of emotions has been a topic of research for decades.
Taking both an academic and applied approach, Emotion Measurement, Second Edition will be an invaluable reference for those conducting basic academic research on emotions and for sensory and consumer scientists, and the product developers and marketing professionals they work alongside.
Contents
Part I Basic Studies of Emotion
1. Theoretical Approaches to Emotion and its Measurement
2. Navigating the Science of Emotion
3. Senses and emotion: a complex relationship
4. The Psychophysiology of Emotions
5. Emotion Learning: Measuring how affective values are acquired and updated
Part II Methods for Studying Emotions
6. Implicit and Explicit Measures of Food Emotions
7. Behavioral Measures of Emotion
8. Measuring Emotions in the Face
9. Lists of Emotional Stimuli
10. Measurement of Consumer Product Emotions Using Questionnaires
11. Sentiment Analysis: Detecting Valence, Emotions, and Other Affectual States from Text
12. Conceptual Profiling
13. Short-term Time Structure of Food-related Emotions: Measuring Dynamics of Responses
14. The EmoSensory® Wheel
15. Methodological Issues in Consumer Product Emotion Research Using Emotion Word Questionnaires
16. Emoji chapter
17. Applied consumer neuroscience and behavioral approaches for innovation, product development, and communications
Part III Studying Emotions in Practice
18. Emotions in Clinical Practice
19. Emotions Studied in Context: The Role of the Eating Environment
20. Emotion-Driven Product Design
21. Emotions of Odors and Personal and Home Care Products
22. Emotions Elicited by Foods
23. Emotion in Beverages
24. The Emotion of Happiness
25. Measurement of Disgust Proneness
26. Studying Emotions in the Elderly
27. Measures of emotional influences on eating and weight control
Part IV Cross-Cultural Studies of Emotions
28. Translatability of Emotions
29. Different Ways of Measuring Emotions Cross-Culturally
30. Measuring and Understanding Emotions in East Asia
