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Full Description
Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment.
This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior.
Contents
1. Foreword - Introduction to the experience economy
2. Introduction to consumer food choices
3. The role of food in creating experiences
4. Marketers unintended consequences of improving the consumer food experience
5. Crafting food shopping experiences: the case of food halls in luxury departments stores
6. Organic food shopping in Australia and Bangladesh: The role of perceived organic food value in the attitude-intention-behaviour model
7. Promoting Organic Products in India: The Case of Two Brothers Organic Farms
8. Engineering the experience in restaurants by means of process design and management
9. The culinary offer of skiing huts in Austria. A critical analysis
10. Vegan restaurants designing food experiences for the plant-based dieters' neo-tribes
11. Event Catering: Enhancing customer satisfaction by creating memorable holistic food experiences
12. We have our style!" Optimizing Food Experiences in Personalized Catering Boutique Concepts
13. The City and Curated Culinary Culture
14. Travellers' Experiences at Destinations' Food Events
15. Creating food experiences: summary and implications for practitioners
16. Future outlook on experiences with food shopping and away from home food consumption experiences
