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Full Description
Observing the User Experience: A Practitioner's Guide to User Research, Third Edition helps readers bridge the gap to understand what users want and need from their product. Filled with real-world experience and a wealth of practical information, the book presents a complete toolbox of techniques to help designers, developers, and other stakeholders see through the eyes of their users. Sections discuss the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products and present techniques for understanding people's needs, desires, and abilities, providing a basis for developing better products, whether Web, software, or mobile-based.
Final chapters explain the communication and application of research results.
Contents
PART I: Why Research Is Good and How It Fits into Product Development
1. Introduction
2. Do a Usability Test Now!
3. Balancing Needs through Iterative Development
PART II: User Experience Research Techniques
4. Research Planning
5. Competitive Research
6. Universal Tools: Recruiting and Interviewing
7. Focus Groups
8. More Than Words: Object-Based Techniques
9. Field Visits: Learning from Observation
10. Diary Studies
11. Usability Tests
12. Surveys
13. Global and Cross-Cultural Research
14. Others' Hard Work: Published Information and Consultants
15. Analyzing Qualitative Data
16. Automatically Gathered Information: Usage Data and Customer Feedback
PART III: Communicating Results
17. Research into Action: Representing Insights as Deliverables
18. Reports, Presentations, and Workshops
19. Creating a User-Centered Corporate Culture
