Full Description
E-health two-side Markets: Implementation and Business Models presents empirical models and suggestions that focus on how to remove barriers to deliver online services across borders and how actual barriers affect business models in a two-sided market with regard to eHealth. Technological innovation and business developments in online trade result in fast-evolving markets with the continuous emergence of new products and services, thus requiring a specific approach.
This book discusses how to develop innovative and cost-effective implementation strategies for complex organizations, the importance of barriers and facilitators for two-sided markets when implementing e-health services and/or IT based innovations, which pre-requisites have to be achieved in complex organizations that act in two-sided markets when implementing e-services, the ecosystem for implementation of services and innovations in complex organizations, and its effects for business models.
This book is a valuable source for researchers in medical informatics, and is also ideal for stakeholders, consultants, advisors, and product designers involved in eHealth services.
Contents
Part I: Introduction to the Ecosystem for Two-Sided Markets, Barriers and Facilitators1. Introduction to the Ecosystem for Two-Sided Markets, Barriers and Facilitators
Part II: Usability and Design2. Patient Safety and Health Information Technology: Platforms That Led to the Emergence of a Two-Sided Market3. Usability of Healthcare Information Technology: Barrier to the Exchange of Health Information in the Two-Sided E-Health Market?4. Inclusive Design in Ecosystems
Part III: Safety and Privacy5. Privacy, Trust and Security in Two-Sided Markets
Part IV: Implementation and Introduction of Technologies6. Sustainable and Viable Introduction of Tele-Technologies in Healthcare: A Partial Two-Sided Market Approach7. Implementation and Evaluation of E-Health Ecosystems in Two-Sided Markets8. HIT Implementation and Coordinated Care Delivery from the Perspective of Multisided Markets
Part V: Business Models9. Explaining Healthcare as a Two-Sided Market Using Design Patterns for IT-Business Models10. Business Models in Two-Sided Markets (Analysis of Potential Payments and Reimbursement Models That Can Be Used)
Part VI: The Future of the Area11. The Future of Two-Sided E-Health Markets
