サーベイ調査のためのユーザビリティ・テスト Usability Testing for Survey Research

Geisen, Emily/ Romano Bergstrom, Jennifer

Morgan Kaufmann Publishers In（2017/02発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 250 p.
• 言語 ENG
• 商品コード 9780128036563
• DDC分類 001.42

Full Description

Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints.

The book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products.

Readers will gain an understanding of usability and usability testing and why it is needed for survey research, along with guidance on how to design and conduct usability tests, analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and new knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools.

Contents

1. Usability and Usability Testing2. Respondent-Survey Interaction3. Adding Usability Testing to the Survey Process4. Planning for Usability Testing5. Developing the Usability Testing Protocol6. Think Aloud and Verbal-Probing Techniques7. Conducting Usability Sessions8. Analyzing and Reporting Results