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Full Description
Successful User Experience: Strategy and Roadmaps provides you with a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies. Leveraging material honed in user experience courses and over 25 years in the field, the author explains the value of strategic models to refine goals against available data and resources. You will learn how to think about UX from a high level, design the UX while setting goals for a product or project, and how to turn that into concrete actionable steps. After reading this book, you'll understand:
How to bring high-level planning into concrete actionable steps
How Design Thinking relates to creating a good UX
How to set UX Goals for a product or project
How to decide which tool or methodology to use at what point in product lifecycle
This book takes UX acceptance as a point of departure, and builds on it with actionable steps and case studies to develop a complete strategy, from the big picture of product design, development and commercialization, to how UX can help create stronger products. This is a must-have book for your complete UX library.
Contents
ForewordAcknowledgementsIntroduction
What is UX?
Design Thinking
UX Thinking
Strategic Models
Beyond Mobile: Device Agnostic UX
Inspection Methods
Usability Testing
Iterating on the Design
Moving Past the Lab
Global UX and Online Studies
Surveys Web Analytics/Social Media
Service Design
Getting Buy in
Successful Stories
Failure as Success
Big Picture: Checklists and Roadmaps
Glossary
