Commercial Data Mining : Processing, Analysis and Modeling for Predictive Analytics Projects (The Savvy Manager's Guides)

Nettleton, David

Morgan Kaufmann Publishers In（2014/04発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 304 p.
• 言語 ENG
• 商品コード 9780124166028
• DDC分類 006.312

Full Description

Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling.

Commercial Data Mining includes case studies and practical examples from Nettleton's more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book.

Contents

1. Introduction2. Business Objectives3. Data Quality4. Data Representation5. Possible Sources of Data and Information6. Selection of Variables and Factors7. Data Sampling8. Data Analysis9. Modeling10. The Data Mart - Structured Data Warehouse11. Querying, Report Generation and Executive Information Systems12. Analytical CRM - Customer Relationship Analysis13. Website Analysis and Internet Search14. Online Social Network Analysis15. Web Search Trend Analysis16. Creating your own Environment for Commercial Data Analysis17. SummaryAppendices, Case Studies