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Full Description
The Data to Dollars (TM) Value ChainAnalytics provides guidance on how to create successful analytics projects, assemble teams, and plan for ongoing initiatives. The book is a thoughtful, skilled, technical and analytical guide on the methods used to truly understand customers, consumer behavior, and market opportunities. This practical guide contains all components of the process, along with the methods and templates needed to unlock the potential of data. Readers will learn how to "reduce the barrier to benefit" from analytics by enabling their team to get more from their analytics efforts despite budget constraints, how to staff talent and experience, how to use knowledge, and how to recognize data quality, availability, and potential political barriers within an organization.
Contents
Prefacedecision makingSection 1: A Framework to Convert Data to Dollars1. Turning Data into Dollars using Analytics: Why It Matters More Than Ever 2. How did we get here? 3. Defining the challenges 4. A methodology to overcome the challenges 5. What does it take to apply the methodology? 6. Case Studies Section 2: Putting the Data to Dollars Methodology into Practice7. The Data to Dollars (TM) Value Chain Methodology 8. Opportunity Identification 9. Insight + Analysis Requirements 10. Data Requirements 11. Defining the Required People, Processes and Technologies 12. Project Planning 13. Executing Analysis 14. Using the Output of Analysis 15. Onward and Upward: Growing Your Return on Data AnalyticsAppendix
