Social Data Analytics : Collaboration for the Enterprise (The Morgan Kaufmann Series on Business Intelligence)

Krishnan, Krish/ Rogers, Shawn P.

Morgan Kaufmann Publishers In（2014/11発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 158 p.
• 言語 ENG
• 商品コード 9780123971869
• DDC分類 658.87202856312

Full Description

Social Data Analytics is the first practical guide for professionals who want to employ social data for analytics and business intelligence (BI). This book provides a comprehensive overview of the technologies and platforms and shows you how to access and analyze the data. You'll explore the five major types of social data and learn from cases and platform examples to help you make the most of sentiment, behavioral, social graph, location, and rich media data. A four-step approach to the social BI process will help you access, evaluate, collaborate, and share social data with ease.

You'll learn everything you need to know to monitor social media and get an overview of the leading vendors in a crowded space of BI applications. By the end of this book, you will be well prepared for your organization's next social data analytics project.

Contents

1. A New Universe of Data2. Tech Innovations3. Social Platforms4. Valuable Data for the Enterprise5. Accessing the Data6. Social Analytics in the Enterprise7. Social Business Intelligence8. 4 Steps to the Social BI Process9. Social Data Analytics10. Social Media and Network Monitoring11. Real-World Examples12. Your First Project