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基本説明
Major revision of this classic work, with a new chapter on face perception and flow visualization, and a much expanded chapter on color and color sequences. New to this edition is the full color treatmnt throughout. 2nd ed.: 2004.
Full Description
Most designers know that yellow text presented against a blue background reads clearly and easily, but how many can explain why, and what really are the best ways to help others and ourselves clearly see key patterns in a bunch of data? When we use software, access a website, or view business or scientific graphics, our understanding is greatly enhanced or impeded by the way the information is presented.This book explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved clarity, utility, and persuasiveness. The book offers practical guidelines that can be applied by anyone: interaction designers, graphic designers of all kinds (including web designers), data miners, and financial analysts.
Contents
1. Foundations for an Applied Science of Data Visualization 2. The Environment, Optics, Resolution, and the Display 3. Lightness, Brightness, Contrast and Constancy 4. Color 5. Visual Salience and Finding Information 6. Static and Moving Patterns 7. Space Perception 8. Visual Objects and Data Objects 9. Images, Narrative, and Gestures for Explanation 10. Interacting with Visualizations 11. Visual Thinking Processes
