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基本説明
An A-to-Z approach for getting the most business intelligence from a company's data assets or data warehouse.
Full Description
The Profit Impact of Business Intelligence presents an A-to-Z approach for getting the most business intelligence (BI) from a company's data assets or data warehouse.
BI is not just a technology or methodology, it is a powerful new management approach that - when done right - can deliver knowledge, efficiency, better decisions, and profit to almost any organization that uses it. When BI first came on the scene, it promised a lot but often failed to deliver.
The missing element was the business-centric focus explained in this book. It shows how you can achieve the promise of BI by connecting it to your organization's strategic goals, culture, and strengths while correcting your BI weaknesses. It provides a practical, process-oriented guide to achieve the full promise of BI; shows how world-class companies used BI to become leaders in their industries; helps senior business and IT executives understand the strategic impact of BI and how they can ensure a strong payoff from their BI investments; and identifies the most common mistakes organizations make in implementing BI.
The book also includes a helpful glossary of BI terms; a BI readiness assessment for your organization; and Web links and extensive references for more information.
Contents
Chapter 1: The business value of business intelligence
Chapter 2: Identifying and prioritizing business intelligence -driven opportunities for your organization
Chapter 3: Business intelligence readiness
Chapter 4: Business-centric business intelligence development with the BI pathway method
Chapter 5: Leading and managing a business intelligence-driven profit improvement program
Chapter 6: Business intelligence in the broader information technology context
Chapter 7: Important ways business intelligence can drive profit improvement
Chapter 8: Common mistakes companies make on business intelligence initiatives
Chapter 9: A view over the horizon
A business intelligence glossary
A business intelligence
Bibliography
Index
About the Authors
