Full Description
Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors' own experiences when working with competitive intelligence in international corporations are also included.
Contents
1. The value of competitive intelligence
2. The right leadership adds value to competitive intelligence
3. Competitive intelligence from start to end
4. Plan and prioritise
5. Capture and manage
6. Analyse and communicate
7. The organisational side of competitive intelligence
8. Knowledge management - a vital component of competitive intelligence
9. The human side of competitive intelligence
10. The role of the information professional in competitive intelligence
11. Promoting competitive intelligence: the importance of marketing, communication and evaluation
12. Tools and methods
