ホスピタリティ産業の戦略的経営ハンドブック Handbook of Hospitality Strategic Management

Olsen, Michael (EDT)/ Zhao, Jinlin (EDT)

Butterworth-Heinemann Ltd（2008/07発売）

• 製本 Hardcover:ハードカバー版／ページ数 498 p.
• 言語 ENG
• 商品コード 9780080450797
• DDC分類 647.940684

Full Description

Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing strategic management research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. This book covers all aspects of strategic management in hospitality.

The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

Contents

The environment - essential skills for the hospitality manager; Industry critical success factors and their importance strategy; The investment process and managing strategy for the multinational; Hotel investment risk: What are the chances?; Determining the cost of capital; Real estate investments as a strategic choice; Industry wide competitive methods - the key construct of strategy, industry practices; Valuing; Intangibles as competitive methods; Pricing - strategic choices in creating value; Strategic alliances - strategic choices; Resource allocation decisions and organizational structure; Human resource management - high performance work practice systems as core competencies; The role of technology in organizational structure and as an important core competency; Strategy execution and implementation - realizing strategy through operations; The role of management information systems in executing strategy; Leadership - the critical competency in executing strategy; The organizational climate and its role in executing strategy; Communication and its role in executing strategy; The importance of alignment and how alignment is determined; Innovation and strategy implementation - the key challenge in today's competitive atmosphere; The role of change in executing strategy; Translating strategic direction into executical plans; Strategy models and their application to the developing world; Strategy models and their application to small and medium sized enterprises; Strategy models and their application to multinunit firms.