Full Description
Communication Researchresearch issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately.
Contents
ContentsPrefaceSECTION 1Communication ResearchChapter 2 The Research Process: Getting StartedChapter 3 Research EthicsSECTION 2: Quantitative Communication ResearchChapter 4 Introduction to Quantitative ResearchChapter 5 MeasurementChapter 6 Populations, Samples, and Sample SizeChapter 7 Quantitative Research DesignsChapter 8 Surveys and QuestionnairesChapter 9 Descriptive Statistics, Significance Levels, and Hypothesis TestingChapter 10 Testing for DifferencesChapter 11 Testing for RelationshipsChapter 12 Quantitative Analysis of TextChapter 13 Reading and Writing the Quantitative Research ReportSECTION 3: Qualitative Communication ResearchChapter 14 Introduction to Qualitative ResearchChapter 15 Designing Qualitative ResearchChapter 16 Qualitative Methods of Data CollectionChapter 17 Analyzing Qualitative DataChapter 18 Reading and Writing the Qualitative Research ReportGlossaryReferencesAuthor IndexSubject IndexNER(01): WOW
