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Full Description
The business world can be hazy-tough to navigate and understand. With obstacles put in place to question a potential leader's ethics, world view and career outlook, how does a future leader rise to the top while overcoming obstacles? M: Business brings clarity to what business is about. Its design provides a cutting edge approach to business, and its technology components offer an active learning environment, allowing students to envision a prosperous career in business.
Contents
Part 1 - Business in a Changing World Chapter 1: The Dynamics of Business and Economics Chapter 2: Business Ethics and Social ResponsibilityChapter 3: Business in a Borderless World Part 2 - Starting and Growing a Business Chapter 4: Options for Organizing BusinessChapter 5: Small Business, Entrepreneurship, and Franchising Part 3 - Managing for Quality and Competitiveness Chapter 6: The Nature of Management Chapter 7: Organization, Teamwork, and Communication Chapter 8: Managing Service and Manufacturing Operations Part 4 - Creating the Human Resource AdvantageChapter 9: Motivating the Workforce Chapter 10: Managing Human Resources Part 5 - Marketing: Developing RelationshipsChapter 11: Customer Driven Marketing Chapter 12: Dimensions of Marketing Strategy Chapter 13: Digital Marketing and Social NetworkingPart 6 - Financing the EnterpriseChapter 14: Accounting and Financial StatementsChapter 15: Money and the Financial SystemChapter 16: Financial Management and Securities MarketsNER(01): WOW
