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Full Description
Businessand success, while connecting principles to practice. The second edition integrates the gold standard content of the number 1 text on the market, Understanding Business with Connect, McGraw-Hill's Web-based assignment and assessment platform, to create the tightest textbook/technology solution for the Introduction to Business course. Students connect to learning and success, and connect the principles of business to practice through the texts student centered approach, design, and market-leading digital products.
Contents
PrologueBusiness Trends: Cultivating a Business in Diverse, Global Environments Chapter 1: Taking Risks and Making Profits within the Dynamic Business Environment Chapter 2: Understanding How Economics Affects Business Chapter 3: Doing Business in Global Markets Chapter 4: Demanding Ethical and Socially Responsible Behavior Part 2: Business Ownership: Starting a Small Business Chapter 5 How to Form a Business Chapter 6 Entrepreneurship and Starting a Small Business Part 3 Business Management: Empowering Employees to Satisfy Customers Chapter 7 Management and Leadership Chapter 8 Adapting Organizations to Today's Markets Chapter 9 Production and Operations Management Part 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services Chapter 10 Motivating Employees Chapter 11 Human Resource Management: Finding and Keeping the Best Employees Chapter 12 Dealing with Employee-Management Issues and Relationships Part 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans Chapter 13 Marketing: Helping Buyers Buy Chapter 14 Developing and Pricing Goods and Services Chapter 15 Distributing Products Chapter 16 Using Effective Promotions Part 6 Managing Financial Resources Chapter 17 Understanding Accounting and Financial Information Chapter 18 Financial Management Chapter 19 Using Securities Markets for Financing and Investing Opportunities Chapter 20 Money, Financial Institutions, and the Federal Reserve Appendix 1 Working within the Legal Environment Appendix 2 Managing Your Personal Finances Epilogue: Getting the Job You Want Bonus Chapters (available online only) A Using Technology to Manage Information B Managing RiskNER(01): WOW
