Full Description
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, 'apps' and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers' affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.
Contents
Brief Contents
Part I The Nature and History of Mass Communication
Chapter 1 Communication: Mass and Other FormsChapter 2 Perspectives on Mass Communication
Chapter 3 Historical and Cultural Context
Part II Media
Chapter 4 The Internet and Social Media
Chapter 5 NewspapersChapter 6 Magazines
Chapter 7 Books
Chapter 8 Radio
Chapter 9 Sound Recording
Chapter 10 Motion Pictures
Chapter 11 Broadcast Television
Chapter 12 Cable, Satellite and Internet Television
Part III Specific Media ProfessionsChapter 13 News Gathering and ReportingChapter 14 Public RelationsChapter 15 Advertising
Part IV Regulation of the Mass MediaChapter 16 Formal Controls: Laws, Rules, Regulations.
Chapter 17 Ethics and Other Informal Controls
Part V Impact of the Media
Chapter 18 Social Effects of Mass CommunicationGlossary
Photo Credits
Index
