Likeable Social Media : How to Delight Your Customers, Create an Irresistable Brand, and Be Amazing on Facebook, Twitter, Linkedin, Instagram, Pintere / Kerpen, Dave/ Rosenbluth, Mallorie (CON)/ Riedinger, Meg (CON)/ Kerpen

Likeable Social Media : How to Delight Your Customers, Create an Irresistable Brand, and Be Amazing on Facebook, Twitter, Linkedin, Instagram, Pintere （2 EXP REV）

Kerpen, Dave/ Rosenbluth, Mallorie (CON)/ Riedinger, Meg (CON)/ Kerpen

McGraw-Hill（2015/03発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 277 p.
言語 ENG
商品コード 9780071836326
DDC分類 658.872

Full Description

The NEW YORK TIMES and USA TODAYbestseller-updated with today's hottest sites!A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before.Packed with brand-new case studies from today's emerging social sites, this updated edition of LikeableSocial Media helps you harness the power of word-of-mouth marketing to transform your business. Listento your customers and prospects. Deliver value, excitement, and surprise. And most important, learn howto truly engage your customers and help them spread the word.

Foreword by Carrie Kerpen xiAcknowledgments xiiiIntroduction 1CHAPTER 1 Listen First, and Never Stop Listening 13CHAPTER 2 Way Beyond "Women 25 to 54": DefineYour Target Audience Better Than Ever 25CHAPTER 3 Think-and Act-Like Your Consumer 39CHAPTER 4 Invite Your Customers to Be Your First Fans 53CHAPTER 5 Engage: Create True Dialogue with, andBetween, Your Customers 67CHAPTER 6 Respond Quickly to All Bad Comments 79CHAPTER 7 Respond to the Good Comments Too 91CHAPTER 8 Be Authentic 103CHAPTER 9 Be Honest and Transparent 115CHAPTER 10 Should You Ask a Lot of Questions? 125CHAPTER 11 Provide Value (Yes, for Free!) 137CHAPTER 12 Share Stories (They're Your Social Currency!) 147CHAPTER 13 Inspire Your Customers to Share Stories 159CHAPTER 14 Integrate Social Media into the EntireCustomer Experience 171CHAPTER 15 Use Social Network Ads for Greater Impact 181CHAPTER 16 Admit When You Screw Up, and ThenLeverage Your Mistakes 197CHAPTER 17 Consistently Deliver Excitement,Surprise, and Delight 207CHAPTER 18 Don't Sell! Just Make It Easy and Compellingfor Customers to Buy 217Conclusion: Just Be Likeable 227Appendix: A Refresher Guide to the SocialNetworks That Matter Most 231Notes 265Index 267NER(01): WOW