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Full Description
A new lens on growth and a critical set of strategies for navigating a complex world
Growth is rarely in a straight line. It is tempting to think otherwise, particularly when looking in the rear view mirror, but anyone faced with plotting the coordinates for a company's growth knows the fallacy of this notion. As much as we like to think of corporate leaders executing sure-fire growth strategies, the truth is far messier: it's more an act of exploration and discovery than a step-by-step process.
In Growth in the Age of Complexity, the authors describe in detail how complexity has impacted businesses and the markets in which they compete, and the strategies, mindsets and skillsets required to grow profitably! New strategies are required to navigate the "Sirens of Growth": the growth plans borne of Industrial Age mindsets that too frequently lead to complexity vs. scale. In addition, companies need to develop an Explorer's Mindset and a Navigator's Skillset to sustain performance. You'll discover how to:
• Assess where you're truly making money
• Reignite your core products and services to drive growth
• Incorporate experimentation as a key way to discover new opportunities
• Create an operating model for scale, location, and replication
• Identify new markets where you are positioned to win
• Understand the fundamentals for executing in a distributed organization
This book is an invaluable tool for achieving growth and maintaining a competitive advantage in virtually any business.
Contents
Introduction: The Killer of Scale
Part I - The New Growth Challenge
Chapter 1: The Paradox of Growth
Chapter 2: The Age of Complexity
Chapter 3: Rediscovering Scale
Call to Action: Diagnose the Complexity in your Business
Part II - Charting a Course for Growth
Chapter 4: The Sirens of Growth
Chapter 5: Resisting the Siren Song
Chapter 6: Explorers and Navigators
Call to Action: Assess your Strategy and Set a Course
Part III - The Explorer's Mindset
Chapter 7: Be Bold!
Chapter 8: Simplify
Chapter 9: Accelerate
Chapter 10: Improve the Odds
Chapter 11: Build, Dismantle, Repeat
Call to Action: Assess your Explorer's Mindset
Part IV - The Navigator's Skillset
Chapter 12: Know Where You Really Make Money
Chapter 13: Reignite Your Core Brands
Chapter 14: Avoid the Pitfalls of M&A and New Market Entry
Chapter 15: Transform Your Operating Model
Chapter 16: Master Execution in a Complex World
Call to Action: Assess your Navigator's Skill Set and Become a Growth Leader
Acknowledgements
Notes
Index
