The Big Fish Experience: Create Memorable Presentations That Reel in Your Audience

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The Big Fish Experience: Create Memorable Presentations That Reel in Your Audience

Nguyen, Kenny/ Murillo, Gus/ Killeen, Robert

ウェブストア価格 ¥7,892（本体¥7,175）
McGraw-Hill Companies（2016/02発売）
外貨定価 US$ 43.00
ポイント 71pt

オンデマンド(OD/POD)版です。キャンセルは承れません。

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製本 Paperback:紙装版/ペーパーバック版／ページ数 264 p.
言語 ENG
商品コード 9780071834926
DDC分類 658.452

Full Description

From one of Inc. magazine's "Coolest College Startups"-the revolutionary three-step method that will transform every presentation into an experience for the audienceRid the world of bad presentations with: Engaging Content + Memorable and Simple Design + Powerful Delivery Together, these create an unforgettable experience for the audience, The Big Fish Experience.Big Fish Presentations spends every day making the incomprehensible compelling; the mundane interesting; and the complex simple. Whether it's a presentation about an idea, a product, a service, a business, or a cause, at its heart, it's a story. The Big Fish Experience will help you tell yours. Learn how to:CAPTIVATEwith the power of story, enticing visuals, and infectious enthusiasmINSPIREwith the perfect pitch, a strong message, and a call to actionENGAGEwith supreme skill and confidence-and achieve your purpose every timeIn this practical, step-by-step guide, you'll find proven techniques and expert tips on new presentation tools; innovative ways to deliver your ideas; case studies of presentations, which you can emulate immediately; and ways to recover if things go wrong.Big Fish Presentations works with clients nationwide-from startups to Fortune 100 companies-to turn presentations into experiences by providing copywriting, presentation design, presentation training, and video production, using the latest, most innovative strategies.

OUR STORY xiACKNOWLEDGMENTS xiii1: THE BIG FISH PRESENTATIONS PROCESS OUR PROCESS 4THE BIG FISH PRESENTATIONCOMMANDMENTS 62: CONTENT RESEARCH 10THE BIG IDEA 14A SIMPLE CENTRAL MESSAGE 18THE OPENER 21THE STORY 27DATA 38STRUCTURE 47LINES THAT STICK 50MAKE ANYTHING INTERESTING 543: DESIGN STRUCTURE YOUR SLIDE DECK 61NOTE FROM KENNY: FROM CONTENTTO DESIGN 69STORYBOARDING 75WHAT MAKES A GOOD SLIDE? 79COLOR 83VISUAL HIERARCHY 89TYPOGRAPHY 98ARTWORK 108MOTION 122DATA 132HANDOUTS 142TOOLS BEYOND POWERPOINT 147TIME CRUNCH 1554: DELIVERY 159DISCOVER YOUR OWN DELIVERY STYLE 162TIME YOUR PRESENTATION 166BODY LANGUAGE 170CONTROL YOUR ENERGY 175CONQUER STAGE FRIGHT 189REHEARSAL 192EMERGENCY REHEARSAL 196WEBINARS 199STAND OUT 206INVOLVE THE AUDIENCE 217AFTER THE EXPERIENCE 222EXTRA RESOURCES 231NOTES 237INDEX 239NER(01): WOW