Klout Matters: How to Engage Customers, Boost Your Digital Influence--and Raise Your Klout Score for Success

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Klout Matters: How to Engage Customers, Boost Your Digital Influence--and Raise Your Klout Score for Success

Carr, Gina/ Brock, Terry

ウェブストア価格 ¥3,917（本体¥3,561）
McGraw-Hill Professional（2013/11発売）
外貨定価 US$ 20.00
ポイント 35pt

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製本 Paperback:紙装版/ペーパーバック版／ページ数 240 p.
言語 ENG
商品コード 9780071827317
DDC分類 658.403

Full Description

Build Credibility, Get More Business, and Increase Profits with DIGITAL INFLUENCEStrong influence translates to more business--and nothing measures influence like Klout, which has scored more than 100 million people and companies. A high Klout score has become one of the most important business assetstoday. It can mean the difference between business success and failure. It can affect your job prospects, how your customer service complaints are handled, and whether you're recognized as an expert in your industry.

In Klout Matters, two of today's top social media gurus show you how to raise your Klout score and use it to your advantage. Klout Matters offers simplestrategies you can begin using right away. It provides step-by-step guidance that will help you rise above the online noise to stand out, build trust, and grow your business.

"Terry Brock and Gina Carr show you how to engage with customers in this fast-paced, ever-changing field. Use their proven principles to make your Klout score rise to the top." -- Harvey Mackay, #1 New York Times bestselling author of Swim with the Sharks without Being Eaten Alive

"Everyone wants more impact, influence, and recognition. Buy this book and implement the ideas and strategies, so that you go from Klout to significance." -- Jeffrey Gitomer, New York Times bestselling author of The Little Red Book of Selling and 21.5 Unbreakable Laws of Selling

Acknowledgments vii
Foreword by Jeffrey Hayzlett ix
Introduction 1
Chapter 1 What Is a Klout Score? 13
Chapter 2 Who Is Using Klout, and Who ShouldCare About It? 21
Chapter 3 Creating Content That Connects with Customersto Improve Your Klout Score 25
Chapter 4 Does Your Klout Score Really Matter? 29
Chapter 5 Should You Make an Effort to IncreaseYour Klout Score? 33
Chapter 6 What About Gaming the System? 41
Chapter 7 The Role of Vendors and Perks 51
Chapter 8 What You Can Do When You Don't Have Timefor Social Media 69
Chapter 9 Tools That Can Help You Manage Social Media 93
Chapter 10 Enhance Your Social Media Presence—and Boost Your Klout Score! 99
Chapter 11 Getting Started with Klout 117
Chapter 12 Using Twitter to Raise Your Klout Score 123
Chapter 13 Using Facebook to Raise Your Klout Score 133
Chapter 14 Using LinkedIn to Raise Your Klout Score 147
Chapter 15 Using Other Networks to Raise Your Klout Score 153
Chapter 16 Online Collaborative Networks 159
Chapter 17 Myths About Boosting Your Klout Score 165
Chapter 18 What Klout Doesn't Count, but We Wish It Did! 171
Chapter 19 Whom Should You Engage With? 179
Chapter 20 So What Is a Thought Leader to Do? 189
Appendix A Podcasts We Recommend 193
Appendix B YouTube and Other Videos We Recommend 195
Appendix C Blogs We Recommend 198
Appendix D Resources for Building Your Business 203
Notes 206
Index 212