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Full Description
Master today's most powerful marketing toolfor instant customer engagement!Today's customers have no patience for a long-winded marketing pitch. What they wantis useful and engaging information-in 140 characters or less. The most successfulcampaigns these days are short, sweet, and right to the point.Get Rich with Twitter reveals the secrets of using the most popular and fastest-growingmicroblogging tool to reach customers more effectively than ever before-at a fraction ofthe cost to you. Learn how to:Establish a solid foothold in the TwitterverseBuild a following of loyal, active customersCraft engaging and effective messages (tweets)Monitor all Twitter activity concerning your businessDevelop a sure-fire viral marketing campaignYou don't need to do a big song and dance to get customers interested in your product.Simply give them a tweet. They'll hear you loud and clear.
Contents
IntroductionPart 1: Understanding Twitter Chapter 1: The Method of this "Microblogging"Chapter 2: Planning to Incorporate Twitter Into Your BusinessChapter 3: Building The Best 'Tweet' Part 2: Establishing and Tweaking Your Twitter PresenceChapter 4: Joining Twitter and Getting StartedChapter 5: Sending Messages Chapter 6: Followers and FollowingChapter 7: Networking with TwitterChapter 8: Keeping the Tweet on KeyChapter 9: Keeping Tabs on the Twitterverse Chapter 10: Twenty-Five Business-ready uses for TwitterPart 3: Look, Listen, and Learn - Twitter Success StoriesChapter 11: Zappos (www.twitter.com/zappos) Chapter 12: Geni (www.twitter.com/geni) Chapter 13: DVD Verdict (www.twitter.com/dvdverdict) Chapter 14: Variety Magazine (www.twitter.com/VarietyMagazine) Chapter 15: Blu Kentucky Antiques (www.twitter.com/blukentucky) Chapter 16: SewOnline (www.twitter.com/sewonline) Chapter 17: The Tolkien Library (www.twitter.com/TolkienLibrary) Part 4: Advancing the Twitter Touch Chapter 19: Applying Elements of Viral Marketing Chapter 20: A Closer Look at the Need for EngagementChapter 21: Ten Microblogging Mistakes to Avoid Chapter 22: Tweeting Using Other Microblogging Methods (LinkedIn, Facebook, Digg)NER(01): WOW
