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Full Description
Turn online visitors into PAYING CUSTOMERS!You've gone through all steps of developing a powerful business presence on the Web--but it's only the first step. Now, you have to make sure your visitors hit the "Purchase" button . . . before they start clicking through to your competitor's site.From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services.Forrester explains what works and what doesn't for multiple online marketing strategies, including:E-mailOnline searchesInternet advertisingWebinarsVideosSocial networkingYou'll learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, you'll get interviews with global experts who reveal proven tactics they've used to successfully turn Clicks into Customers.
Contents
IntroductionOverviewPoint of View As a websiteAs a Product/ ServiceAs a person (reputation management)Paths to Turning Clicks into CustomersEmail1. Best Practices 2. Expectations Search1. Best Practices 2. Expectations 3. Organic4. Paid5. Local6. Video Online Advertising (Banners)1. Best Practices 2. Expectations 3. Networks4. Individual Website (direct buying) Webinars/Trade Shows1. Best Practices 2. Expectations 3. Speaking4. Sponsoring5. DisplayingVideo 1. Best Practices 2. Expectations 3. Do-it-yourself4. Exposure outlets--youtube, vimeo, google video, etc.Social Networking 1. Best Practices 2. Expectations 3. Locations--Twitter, Facebook, Linedin, etc.InterviewsWith thought leaders on topicsTentative count between 5 and 10Global pov & Local povNER(01): WOW
