- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Create an Army of Advocates for You and Your BusinessWord-of-mouth, person-to-person connections matter more to your success than all the hard-sell strategies in the world. This ingenious self-marketing guide by America's #1 "Referral Guru" reveals surefire secrets that will help you to identify, and successfully meet, hundreds of high-quality referrals. Without spending a dime, you can shorten your sales cycle, increase your profits, and expand your network of friends and contacts--by giving them something to talk about. You will discoverThe 7 Deadly Referral Mistakes and How to Avoid Them12 Ways to Get Great Prospects Calling You10 Social Prospecting Ideas That Generate Referrals6 Tactics for Stronger Introductions PLUS the 4-Point VIPS MethodTM for Asking for ReferralsWhether you're a small business owner, self-employed worker, or company salesperson, referrals are the most inexpensive and effective way to drum up business. With Cates' techniques, you can establish a real name for yourself by making more connections, and more money, than you ever thought possible."I dare you to read this book and not come away with a dozen or more ideas you can put to use immediately." -Gerhard Gschwandtner, publisher, Selling Power magazine
Contents
Part IChapter 1: 7 Deadly Referral Mistakes - Are You Making Them?Chapter 2: What's in it for you?Chapter 3: Become a Student of the Referral GamePart II: Tactics & Strategies to Get More ReferralsChapter 4: Get Great Prospects Calling YouChapter 5: Tap into the Power of Social ProspectingChapter 6: Plant Referral Seeds Now-Reap Referrals LaterChapter 7: Leverage Your Value by Asking for ReferralsChapter 8: Get Introduced and Show Your AppreciationChapter 9: Create Your Networking Sales ForceChapter 10: This Book is Worthless, Unless...NER(01): WOW
