Max-E-Marketing in the Net Future : The Seven Imperatives for Outsmarting the Competition

Rapp, Stan/ Martin, Chuck

McGraw-Hill Inc.,US（2000/12発売）

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製本 Hardcover:ハードカバー版／ページ数 251 p.
言語 ENG
商品コード 9780071364720
DDC分類 658.8002854678

Full Description

Max-E-Marketing is one approach to achieving profits that combines the Internet with one-to-one marketing techniques. The book describes proven techniques for using Internet technology to more effectively target, acquire and maintain long-term relationships with valued customers.

Imperative 1: Use What You Know to Drive What You Do.
Imperative 2: Erase the Line Between Product and Service.
Imperative 3: Make Each Relationship as Different as Each Customer.
Imperative 4: Do as Little as Possible Yourself.
Imperative 5: Make your Interactive Process Become the Product.
Imperative 6: Factor Future Value into Every Move You Make.
Imperative 7: Make Business Responsible for Marketing and Marketing Responsible for Business.
Where Do You Go From Here?.
URL Listing.