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Full Description
Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.
Contents
Chapter 1 - Introduction Part One - Industry Dynamics of Technological InnovationChapter 2 - Sources of Innovation Chapter 3 - Types and Patterns of InnovationChapter 4 - Standards Battles and Design Dominance Chapter 5 - Timing of EntryPart Two - Formulating Technological Innovation StrategyChapter 6 - Defining the Organization's Strategic DirectionChapter 7 - Choosing Innovation ProjectsChapter 8 - Collaboration Strategies Chapter 9 - Protecting InnovationPart Three - Implementing Technological Innovation Strategy Chapter 10 - Organizing for InnovationChapter 11 - Managing the New Product Development Process Chapter 12 - Managing New Product Development TeamsChapter 13 - Crafting a Deployment StrategyNER(01): WOW
