Modern Competitive Strategy 2e

WALKER

McGraw-Hill College（2006/05発売）

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製本 Paperback:紙装版/ペーパーバック版
商品コード 9780071254403

Full Description

"Modern Competitive Strategy, 2e", by Gordon Walker, provides concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. It is ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

Part One: Introduction1. What is Strategy?Part Two: Building Competitive Advantage2. Competitive Advantage 3. Industry Analysis4. Competing Over Time: Industry and Firm Evolution5. Strategy ExecutionPart Three: Managing the Boundaries of the Firm6. Vertical Integration and Outsourcing7. PartneringPart Four: Expanding the Scope of the Firm8. Competing in Global Markets9. New Business Development10. Managing the Multibusiness FirmPart Five: Governing the Firm11. Corporate Governance12. Strategic Planning and Decision Making