International Business 6e Alt Ise

International Business 6e Alt Ise

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  • 製本 Paperback:紙装版/ペーパーバック版
  • 商品コード 9780071109123

Full Description


Market-defining since it was first introduced, International Business 6e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's: International Business is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill's book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.ALSO AVAILABLE:iGlobe (www.mhhe.com/iglobe) is a new online, on-demand video website where instructors can download new videos each month from the leading news stories! There will be 2-3 new videos per month along with discussion questions and teaching notes to keep their course current. For example, the March video collection includes a video on the recent "ports scandal" involving the U.S. outsourcing port management to a company from the United Arab Emirates.

Contents

Part 1 Introduction and Overview 1 Globalization Part 2 County Factors 2 National Differences in Political Economy 3 Differences in Culture 4 Ethics in International Business Cases: Nike: The Sweatshop Debate Qualcomm's Chinese Odyssey Etch-a-Sketch Ethics Part 3 The Global Trader and Investment Environment 5 International Trade Theory 6 The Political Economy of International Trade 7 Foreign Direct Investment 8 The Political Economy of Foreign Direct Investment 9 Regional Economic Integration Cases: Agricultural Subsidies and Development Boeing versus Airbus: Two Decades of Trade Disputes The Politics of Trade in Steel Dixon Ticonderoga: Victim of Globalization? Drug Development in the European Union Part 4 The Global Monetary System 10 The Foreign Exchange Market 11 The International Monetary System Cases: The Tragedy of the Congo The Russian Ruble Crisis and Its Aftermath Part 5 The Strategy and Structure of International Business 12 The Strategy of International Business 13 The Organization Of International Business 14 Entry Strategy and Strategic Alliances Cases: 3M in the New Millennium: Innovations and Globalization Restructuring Exide Toyata; The Rise of a Global Corporation Part 6 Business Operations 15 Exporting, Importing, and Countertrade 16 Global Production, Outsourcing, and logistics 17 Global Marketing and R&D 18 Global Human Resource Management 19 Accounting in the International Business 20 Financial Management in the International Business Cases: Procter & Gamble in Japan Merrill Lynch in Japan Starbucks Corporation: Competing in a Global Market

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