今日のグローバル･ビジネス（第５版・テキスト） Global Business Today 5e

今日のグローバル･ビジネス（第５版・テキスト）<br>Global Business Today 5e

今日のグローバル･ビジネス（第５版・テキスト）
Global Business Today 5e

HILL

McGraw-Hill College（2007/03発売）

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製本 Paperback:紙装版/ペーパーバック版
商品コード 9780071100977

Full Description

Global Business Today, 5e is written for either the undergraduate course or MBA level course of International Business where the instructor wants to eliminate or reduce the amount of financial and accounting information from their course.

Part One Globalization 1 Globalization Part Two Country Differences 2 National Differences in Political Economy 3 National Differences in Culture 4 Ethics in International Business Part Three Cross-Border Trade and Investment 5 International Trade Theory 6 The Political Economy of International Trade 7 Foreign Direct Investment 8 Regional Economic Integration Part Four Global Money System 9 The Foreign Exchange Market 10 The International Monetary System Part Five Competing in a Global Marketplace 11 The Strategy of International Business 12 Entering Foreign Markets 13 Exporting, Importing, and Countertrade 14 Global Production, Outsourcing, and Logistics 15 Global Marketing and R & D 16 Global Human Resource Management