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Full Description
This straightforward guide to establishing, managing, and owning a small business has been thoroughly updated, revised and redesigned while preserving the readability and practical flavour that distinguished past editions. Based on field-tested, proven techniques successfully used by real-world entrepreneurs, all essential small business management concepts are covered in a highly readable, practically-oriented presentation, and discussed in terms of how they can add to the small business operator's chances for success. New pedagogical features include a continuing (chapter-by-chapter) exercise called "Developing A Business Plan", new case studies, many of which are computer integrated, and lively real-world vignettes opening each chapter. New chapters on ethics and social responsibility, the development of the business plan, and operations management have been added. Also available - Instructor's resource kit (ISBN 0-07-911459-8) and video series (ISBN 0-07-911517-9)
Contents
Part 1: Small business, entrepreneurship, and organizing for success: small business is big business; ethics and social responsibility for small business; entrepreneurship and small business success; strategic plans for small business; old business, new business, or franchise?; developing the business plan; legal forms of business ownership. Part 2: Financial planning; financial statements and business ratios; the desired income approach to planning; planning the pro forma balance sheet; finding the funds to finance a business. Part 3: Marketing planning and development; marketing strategy and marketplace research; picking the right location; personal selling, advertising, promotion planning; product classes, life cycles, and trends; consumer behaviour and layout planning; pricing for profits; getting products/services to the customers. Part 4: People and organizational productivity; managing human resources; production and operations management; purchasing and inventory control; effective control and break even analysis; computers and information systems for management decisions. Part 5: Accounting and financial controls; consumer and business to business credit; user friendly accounting and financial records; worksheets, formal statements, and cash flow statements; taxes and depreciation. Part 6: Special small business issues and opportunities; international business for small business; risk management and insurance; business law; bankrupcy, and harvesting the winner.
