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Full Description
This book takes the reader through the principles and techniques of effective presenting, offering managers, sales people, trainers and educators under time and budget constraints a cost-effective, self-training tool for learning one of business's most critical skills. Readers should master the key components of a well-organized presentation, learning how to: develop logical, convincing content; use humour and audiovisuals for added impact; overcome performance anxiety; and handle questions and disruptions with ease. Key terms and major ideas are highlighted, and comprehension checkups, including chapter-end self-tests (with answers) are integrated throughout. A Certificate of Achievement is available for readers who pass the final exam.
Contents
Perspectives on Presenting.
Planning in Advance.
Structure: The Framework of a Presentation.
Substance: Developing Convincing Content.
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Style: Forms of Verbal Expression.
Supporting Material: Audio-Visuals.
Presenting: Interaction with the Audience.
Platform Behavior and Projection.
Handling Questions.
Objections and Disruptions with Ease.
Environmental Considerations.
Written Presentations.
Preparing Yourself to Present.
