目次
1 World Leaders Employing Traditional Technologies Five Companies―“We’re Not Trying to Be Toyota”
2 Specialization is the Key to Success A Look at Five Companies: “We Won’t Go as Far as Discounting Prices Just toMake a Sale”
3 Four Companies Taking on the World with Highly‐Advanced Technologies Undaunted by Domestic Harassment
4 Controlling Niche Markets Inaccessible to Big Firms Six Companies―“No Need for an Administrative Department”
5 Winning with “Business Category Changes” that Capitalize on Expertise Four Companies,Including One that “Will Not Move the Operational Core to China”