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A New Brand World : Eight Principles for Achieving Brand Leadership in the Twenty-First Century
  • 洋書

A New Brand World : Eight Principles for Achieving Brand Leadership in the Twenty-First Century

Bedbury, Scott/Fenichell, Stephen

  • Penguin Putnam Inc（2003/02発売）
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What Matters Most : How a Small Group of Pioneers Is Teaching Social Responsibility to Big Business, and Why Big Business Is Listening
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What Matters Most : How a Small Group of Pioneers Is Teaching Social Responsibility to Big Business, and Why Big Business Is Listening  Paperback,  言語：ENG

Hollender, Jeffrey/ Fenichell, Stephen

  • Basic Books（2006/01発売）
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