The Practice of Government Public Relations（2 NED）

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  • 電子書籍

The Practice of Government Public Relations（2 NED）

  • 言語：ENG
  • ISBN：9781032011981
  • eISBN：9781000394962

ファイル： /

Description

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image.

Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book.

Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

Table of Contents

  1. Introduction

    2. Grant Neeley and Kendra Stewart

  2. Government Public Relations: What is It Good For?

    3. Mordecai Lee

  3. Media Relations

    4. Christie Parell and Scott Talan

  4. Public Information Campaigns

    5. Jenifer Kopfman and Amanda Ruth-McSwain

  5. Crisis Communication Challenges in the Public Sector

    6. J. Suzanne Horsley and Matthew S. VanDyke

  6. Strategic Communication Planning in the Digital Age

    7. Diana Martinelli

  7. Harnessing Social Media Effectively on Behalf of Governments

    8. Kara Alaimo

  8. Why do Places Brand? Branding in the Public Sector

    9. Staci M. Zavattaro

  9. Digital Branding for Government Public Relations

    10. Aroon P. Manoharan and Hsin-Ching Wu

  10. Ethics in Government Public Relations and Modern Challenges for Public Sector Organizations

    11. Shannon A. Bowen and Alessandro Lovari

  11. Operating in Awareness of Legal, Institutional, Political Contexts

    12. Kevin R. Kosar

  12. Monitoring and Evaluating Government Media and Social Media Engagement

    13. Maureen Taylor

  13. Reputation Management

    14. Alan Abitbol and Judson Meeks

  14. Applying Mordecai Lee’s Government Public Relations Model in Teaching and Practice

    15. Paul K. Dezendorf

  15. Public Relations(hips) Through Public Engagement: Approaching Public Administration as Civic Professionals

    16. Timothy J. Shaffer

  16. Conclusion

Grant Neeley and Kendra Stewart