Description
Golf is big business around the world. With high profile series such as the PGA, LPGA and European tours to the re-introduction of golf to the Olympics at Rio 2016, golf occupies a prominent place in the global sport community. This is the first book to introduce the fundamentals of golf business and management from a truly international perspective, covering key topics such as media, club management, sponsorship and retail, at elite and non-elite levels.
With sections exploring the development of golf on every continent, including North America, South America, Europe, the Middle East, Africa and Asia, this book presents the latest thinking on current issues in golf, ranging from sustainability and innovation to global governance. Each chapter incorporates helpful features for students including learning objectives, discussion questions, guides to further reading, recommended websites and insights from industry voices.
This book is essential reading for students of any golf-related degree course or professional accreditation programme, and will also be of interest to those studying or working in sport business, sport management and sport tourism. Underpinned by up-to-date literature, golf researchers will also find the book a useful starting point.
Table of Contents
Part I: The Global Game
1. Global Golf Business and Management: Market issues and career prospects
[Tim Breitbarth, Sebastian Kaiser-Jovy and Geoff Dickson]
2. Golf Consumption
[Andrew Rankin, Ali Bakir and Eddie Bullock]
3. Golf Governance
[David Shilbury]
Part II: Central Issues in Golf Business and Management
4. Golf Club Management and Hospitality
[Geoff Dickson and Jason P. Koenigsfeld]
5. Sustainability and Environmental Impact of Golf
[Sheila N. Nguyen]
6. Golf Tourism
[David Ermen and Luke Frary]
7. Golf Tournaments and Events
[Christopher Huth and Timo Zimmermann]
8. Golf and Media
[Karen Danylchuk and Katie Lebel]
9. Sponsorship in Golf
[Mark R. Lyberger and Larry McCarthy]
10. Golf Retail
[Jonathan Robertson]
11. Innovation in Golf
[Michael Craw and Geoff Dickson]
12. Researching and Reporting Topical Issues in Golf
[Richard E. Oddy]
Part III: Regional Perspectives on Golf Development and Management
13. Golf in North America
[Emily Stadder and Jess C. Dixon]
14. Golf in South America
[Geraldo Ricardo Hruschka Campestrini and Mauricio Pinto]
15. Golf in Europe
[Rainer Fischer and Sebastian Kaiser-Jovy]
16. Golf in Africa
[Brendon Knott and Janice Hemmonsbey]
17. Golf in Asia and the Middle East
[Geoff Dickson, Jinming Zheng and Shushu Chen]
18. Golf in Australia and New Zealand
[John Stuart Anderson and David Shilbury]
