企業による途上国女性のエンパワーメント The Business of Women's Empowerment : Corporate Gender Politics in the Global South (Global Political Economies of Gender and Sexuality)

Tornhill, Sofie

Rowman & Littlefield International（2019/09発売）

• 製本 Hardcover:ハードカバー版／ページ数 186 p.
• 言語 ENG
• 商品コード 9781786601582
• DDC分類 338.04082091

Full Description

Although previously denounced for their gender blindness in the past, private businesses have increasingly emerged as vocal proponents of women's empowerment in the Global South.

This book critically examines these claims and examines how ideals of female entrepreneurial conduct are transmitted, ideologically anchored and negotiated as well as the kind of societal transformations the initiative opens up for in two national contexts. Drawing from extensive ethnographic fieldwork from Mexico and South Africa, the Coca Cola Company's global program "5by20", has openly stated objective to empower female micro-entrepreneurs in marginalized, informal sectors of the economy. Closer inspection of this sheds light on corporate gender practices are played out in practice and contributes to feminist debates about the relations between neoliberal capitalist expansion and emancipatory strivings and provides unique insights into the premises and effects of corporate solutions to gender inequality in the Global South.

Contents

Introduction: Win-Win Capitalism
1. Approaches to Corporate-Led Empowerment in The Global South
2. Feminist Research in the Wake of Corporate Power
3. Branding Poverty: The Values of Women's Empowerment
4. "Open Happiness": Empowering Emotions
5. The Entrepreneurialization of Feminized Labor
Conclusion: The Contradictions of Corporate Gender Politics
References