Introduction to Commercial Recreation and Tourism : An Entrepreneurial Approach (4TH)

Introduction to Commercial Recreation and Tourism : An Entrepreneurial Approach (4TH)

  • ただいまウェブストアではご注文を受け付けておりません。 ⇒古書を探す
  • 製本 Paperback:紙装版/ペーパーバック版
  • 言語 ENG,ENG
  • 商品コード 9781571674753
  • DDC分類 658

Table of Contents

Acknowledgments                                    vii
Introduction ix
PART 1 INTRODUCTION TO COMMERCIAL RECREATION
AND TOURISM: AN ENTERPRENEURIAL APPROACH
What Is Commercial Recreation and Tourism?
A Brief History of Commercial Recreation 5 (6)
and Tourism
Definitions 11 (4)
Types of Commercial Recreation and Tourism 15 (4)
Participation and Expenditures in the 19 (6)
Recreation Industry
Economic, Social, and Environmental Impacts 25 (2)
of Commercial Recreation and Tourism
The Role of Government in Commercial 27 (3)
Recreation and Tourism
Key Trends in the Recreation and Leisure 30 (1)
Industry
The Commercial Recreation and Tourism 31 (3)
Experience
Summary 34 (6)
The Entrepreneur
Why Study the Entrepreneur? 40 (1)
Profile of the Entrepreneur 40 (4)
Systematic Entrepreneurship and Sources for 44 (5)
Innovation
Developing the Entrepreneurial Concept 49 (2)
Challenges Working as an Entrepreneur 51 (1)
within an Organization
Entrepreneurial Strategies for the Market 52 (3)
Entrepreneurial Management 55 (1)
Entrepreneurialship in Public Service 56 (3)
Organizations
Summary 59 (7)
The Nature of Commercial Recreation and
Tourism
Challenges in the Commercial Recreation and 66 (9)
Tourism Industry
Economic and Political Challenges 75 (6)
Constraints to Participation 81 (2)
Overcoming Challenges and Constraints 83 (3)
Economic Concepts Related to Commercial 86 (13)
Recreation and Tourism
Summary 99 (12)
PART 2 INITIATING & MANAGING COMMERCIAL
RECREATION AND TOURISM
Starting the Commercial Recreation and
Tourism Enterprise
The Product 111(2)
Management 113(4)
Location 117(2)
The Feasibility Study 119(28)
Financing the Venture 147(8)
Alternatives in Starting a New Business 155(6)
Summary 161(9)
Financial Management
Financial Objectives 170(2)
Financial Records 172(11)
Financial Planning 183(13)
How to Increase Profits 196(5)
Other Financial Management Issues 201(5)
Summary 206(8)
Marketing in Commercial Recreation and Tourism
Product 214(7)
Price 221(6)
Place (Distribution and Allocation) 227(10)
Promotion 237(12)
Summary 249(6)
Operations Management
Overview of Management 255(2)
New Fundamentals of Success 257(3)
A Few Words About Business Ethics 260(1)
Human Resource Management 261(9)
Facility Management 270(8)
Risk Management 278(7)
Information Technology 285(2)
Summary 287(10)
Commercial Recreation and Tourism Programming
Types and Purposes of Recreation Programs 297(11)
The Program Process 308(8)
Special/Promotional Events 316(3)
Food and Beverage Events 319(3)
Entertainment Events 322(1)
Resort Programs 323(4)
Trips and Tours 327(9)
Summary 336(10)
PART 3 INDUSTRY PROFILES
The Travel Industry
Background of the Industry 346(3)
Travel Trends and Expenditures 349(5)
Travel Psychology and Behavior 354(8)
Important Issues in the Travel Industry 362(7)
Industry Profile: Airlines 369(12)
Industry Profile: Cruise Lines 381(4)
Industry Profile: Travel Agencies 385(5)
Industry Profile: Tour Companies 390(6)
Other Travel Industries 396(5)
Summary 401(11)
The Hospitality Industry
Resort Development 412(9)
Industry Profile: Hotels and Motels 421(9)
Industry Profile: Ski Resorts 430(6)
Industry Profile: Casino Resorts 436(3)
Industry Profile: Timesharing 439(5)
Industry Profile: Recreation Communities 444(2)
Industry Profile: Campgrounds 446(2)
Industry Profile: Restaurants 448(5)
Industry Profile: City Clubs, Nightclubs, 453(4)
and Taverns
Summary 457(10)
Local Commercial Recreation
Industry Profile: Sport, Fitness, and 467(7)
Health Clubs
Industry Profile: Golf Courses and Country 474(4)
Clubs
Industry Profile: Family Entertainment 478(6)
Centers
Industry Profile: Sporting Goods 484(3)
Industry Profile: Theme, Amusement, and 487(9)
Water Parks
Industry Profile: Movie Theaters 496(2)
Other Local Recreation Industries 498(12)
Summary 510(8)
The Career of the Future
Trends for the 21st Century and Beyond 518(4)
A Look Ahead for Commercial Recreation and 522(7)
Tourism
Careers in Commercial Recreation and Tourism 529(7)
Career Development 536(5)
Curriculum Implications 541(6)
Summary 547(5)
Index 552