ＧＡＰ社の歴史：アメリカの小売業と消費文化<br>Into--and Out of--The GAP : A Cautionary Account of an American Retailer

個数：
  • ポイントキャンペーン

ＧＡＰ社の歴史：アメリカの小売業と消費文化
Into--and Out of--The GAP : A Cautionary Account of an American Retailer

  • 提携先の海外書籍取次会社に在庫がございます。通常3週間で発送いたします。
    【重要ご説明事項】
    1. 納期遅延や、ご入手不能となる場合が若干ございます。
    2. 複数冊ご注文の場合、分割発送となる場合がございます。
    3. 美品のご指定は承りかねます。
  • 【入荷遅延について】
    世界情勢の影響により、海外からお取り寄せとなる洋書・洋古書の入荷が、表示している標準的な納期よりも遅延する場合がございます。
    おそれいりますが、あらかじめご了承くださいますようお願い申し上げます。
  • ◆画像の表紙や帯等は実物とは異なる場合があります。
  • ◆ウェブストアでの洋書販売価格は、弊社店舗等での販売価格とは異なります。
    また、洋書販売価格は、ご注文確定時点での日本円価格となります。
    ご注文確定後に、同じ洋書の販売価格が変動しても、それは反映されません。
  • 製本 Hardcover:ハードカバー版／ページ数 256 p.
  • 言語 ENG
  • 商品コード 9781567204384
  • DDC分類 381.120973

基本説明

Describes how the Gap's success in the last quarter of the 20th century parallels the development of consumerism in the United States.

Full Description

How did America's largest clothing retailer, an institution that changed the way Americans shopped and dressed, manage to rise so fast, then fall so hard? From its boom years in the 1970s, Gap's performance went from bad to dismal. By the close of the 1990s there was severe doubt it could survive at all. Gap's alleged labor practices around the world didn't help either. Nevaer leads you through the boom years of this extraordinary corporation, the acquisitions that soured, the product strategies that failed, and thus through the social history of America during those churning years--the changing mores and how they shaped not only the GAP but mass-merchandising itself worldwide.

From a single store in San Francisco in 1969, the Gap, which grew to include Banana Republic and Old Navy, was soon operating more than 3,800 stores with worldwide sales approaching $15 billion. Gap's traditional constituency-- Generation Y--could not be less interested. Gap kids and Baby Gap don't even register a blip on the radar screen. Nevaer shows how all this came about. He describes how the Gap's success in the last quarter of the 20th century parallels the development of consumerism in the United States. He shows how its ability to bridge generations holds lessons for others in corporate America. He also shows why the Gap's history can be seen as a reflection of America's, how it ran on the same track with the country's social mores, particularly in the rise of the antifashion revolution and the proliferation of gay aesthetics. Nevaer's book is a stunning achievement, a true and lasting examination of why we wear what we wear and of the industry that makes it happen.

Contents

Preface Introduction: In the Streets of San Francisco Get Into the Groove Fall Into the Gap The Rift with Levi Strauss & Co. The Coup against the Banana-Republicans The Fabulosity of Simplicity The Triumph of the Planet of the Banana-Republicans The Cannibalism of Old Navy Bridging the Gap to Generation Y By the Sweat of (Someone Else's) Brow Falling Out of the Gap A Gap Chronology Selected Bibliography Index