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Full Description
This text provides a background in entrepreneurship for apparel, accessories, textiles and home furnishings business development. In addition, the text delivers the information needed to develop a comprehensive, effective business plan. The chapters include information on merchandising, operating procedures, human resource development and financing. Further examined is the development of a fashion retail business from concept articulation to exit strategies. Included is a discussion of brick-and-mortar businesses, click companies and service firms in the apparel and soft good sectors. The last chapter of the text presents a sample business plan.
Contents
* Taking the Road to Entrepreneurship * Analysing the Product * Researching the Industry and the Market * Strategic Planning from Entry to Exit * Finding a Location for the Business * Becoming and E-Trepreneur * Strategy for Penetrating the Market * Exploring Management * Merchandise Planning * Selecting a Business Entity * Creating and Understanding the Financial Plan * Developing Operating and Control Systems * Planning Growth Strategies * Constructing the Business Plan - Creating the Roadmap TEXT TEATURES * CD-ROM provides complete instructions on how to write an effective business plan based on FastTrack (TM) and The Business Mentor (TM) sponsored by the Ewing Marion Kauffman Foundation * An emphasis on seasonal fashion merchandise and corresponding inventory requirements * Profiles spotlighting successful entrepreneurs in the fashion industry * Instructor's Guide available on request
