Jump Start Your Business Brain : Win More, Lose Less and Make More Money with Your Sales, Marketing and Business Development

Jump Start Your Business Brain : Win More, Lose Less and Make More Money with Your Sales, Marketing and Business Development

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 256 p.
  • 言語 ENG,ENG
  • 商品コード 9781558706422
  • DDC分類 658.4012

Table of Contents

Foreword                                           1  (2)
Tom Peters
Introduction Good News 3 (16)
PART I The Three Laws of Marketing Physics 19 (158)
Quick Quiz: Getting Your Mind Engaged
The Science Behind Marketing Physics 25 (16)
How to Triple Effectiveness of Salespeople 41 (28)
Advertising and Marketing Efforts
First Lam of Marketing Physics: Overt
Benefit
How to Find Your Overt Benefit 69 (22)
The Secret to Doubling Effectiveness at 91 (14)
``Closing the Sale''
Second Lam of Marketing Physics: Real
Reason to Believe
Proven Strategies for Real Reason to Believe 105(26)
How to Design Your New Product, Service or 131(26)
Business for Power Profits
Third Lam of Marketing Physics: Dramatic
Difference
How to Craft a Dramatic Difference 157(10)
Frequently Asked Questions About Marketing 167(10)
Physics
PART II The Three Laws of Capitalist Creativity 177(132)
The Science Behind Capitalist Creativity 179(8)
How to Fuel Your Brain for Maximum 187(48)
Productivity
First Law of Capitalist Creativity Explore
Stimuli
Multiply Your Brain by Borrowing Others 235(32)
Second Law of Capitalist Creativity:
Leverage Diversity
Go For It Turning Thoughts Into Reality 267(30)
Third Law of Capitalist Creativity: Face
Fears
Frequently Asked Questions About Capitalist 297(12)
Creativity
Want to Hear Your Stories 309(1)
Eureka! Ranch Services 310(2)
Bibliography 312(3)
Book Activated Training License 315(15)
Thank You 330(4)
Index 334