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Full Description
Designed to help accounting students and researchers make the most appropriate choice of method and strategy in the development of their research projects. This fifth edition features extended coverage of:Content analysisOnline sourcesMixed-methods researchImpression managementIt includes new sections dedicated to:Social media impact on researchBig Data AnalyticsEndogeneity issues in regression analysisBenford's Law as a forensic toolReadability studiesWhistleblowing research
Contents
PrefaceChapter One: Introduction and OverviewChapter Two: Developing the Research IdeaChapter Three: Theory, Literature and HypothesesChapter Four: Research Ethics in AccountingChapter Five: Data CollectionChapter Six: Quantitative Data AnalysisChapter Seven: Qualitative Data AnalysisChapter Eight: Experimental ResearchChapter Nine: Survey ResearchChapter Ten: Qualitative MethodsChapter Eleven: Archival ResearchChapter Twelve: Supervision and Examination ProcessesChapter Thirteen: Turning Research Into PublicationsAppendix 1: Journal Rankings (AJG-2018)Appendix 2: Sample PaperReferences