Full Description
This book examines the relationship between media and medicine, considering the fundamental role of news coverage in constructing wider cultural understandings of health and disease. The authors advance the notion of 'biomediatization' and demonstrate how health knowledge is co-produced through connections between dispersed sites and forms of expertise. The chapters offer an innovative combination of media content analysis and ethnographic data on the production and circulation of health news, drawing on work with journalists, clinicians, health officials, medical researchers, marketers, and audiences. The volume provides students and scholars with unique insight into the significance and complexity of what health news does and how it is created.
Contents
Introduction 1. Biocommunicability: Cultural Models of the Production and Circulation of Health Knowledge 2. The Day-to-Day Work of Biomediatization 3. "What Does This Mean for the Rest of Us?" Frames, Voices and the Journalistic Mediation of Health and Medicine 4. "You have to Hit It Early, Hit It Hard": Making "Swine Flu," Preparing for the Next Pandemic 5. Finding the "Buzz," Patrolling the Boundaries: Reporting Pharma and Biotech 6. "Putting that Four-Letter Word on the Table": Voicing and Silencing Race in News Coverage of Health. Conclusion
