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Full Description
This book features 100 local case studies examining the experiences of leading Singaporean companies across different sectors including aviation, logistics, banking, and real estate. They offer valuable insights into how companies adapted to evolving market dynamics, expanded their business portfolios, ventured into global markets, prioritised sustainability, and leveraged innovation and technology to maintain competitiveness.
Through case studies, readers gain practical knowledge that can be applied to their own enterprises, a unique perspective into Singapore's dynamic and competitive business landscape, and the successes and challenges faced by Singaporean companies. The book is divided into different sections exploring specific themes such as business strategy and transformation, diversification and expansion, sustainability, innovation and technology, financial performance, and risk management. It scrutinises how companies responded to shifting market conditions, competition, regulations, customer preferences, and global events. Additionally, it sheds light on the obstacles companies encountered in terms of sustainable practices, financial performance, risk management, talent retention, and technological advancements. By presenting cases across industries and companies in Singapore, Choong et al. highlight their triumphs, setbacks, and valuable lessons learned.
This book can be rendered as a practical and essential resource for business professionals, entrepreneurs, and students interested in understanding effective business strategies.
Contents
Preface
Acknowledgements
Introduction to the book
Part One: Business strategy and transformation
1. Singapore Airlines' response to increased competition in the airline industry
2. Singapore Post's response to declining mail volumes
3. Temasek Holdings' investment strategy
4. SGX-listed companies navigate corporate governance and regulatory challenges
5. Quest Global attracting and retaining top engineering and technical talent in a competitive market
6. How Keppel Corporation adapted to the changing global energy landscape
7. TANGS catering to changing consumer preferences
8. Osim International evolving customer preferences
9. How Mapletree Investments diversified its portfolio and expanded globally
10. ComfortDelGro's response to the rise of ride-hailing apps
11. Creative Technology's response to the decline of PC audio
12. MyRepublic international expansion
13. F J Benjamin challenges of being a fashion retailer
14. Neptune Orient Line (NOL) complying with the complex and stringent regulatory requirements of the shipping and logistics industry
15. Singapore Airlines' response to the SARS outbreak in 2003
16. AIBI International operates in a highly competitive market with numerous players and established brands
17. Genting Singapore's response to increased competition in the casino industry
Part Two: Diversification and expansion
1. DBS Bank's transformation from a local player to a global bank
2. Sheng Siong Group's focus on value-for-money grocery retailing
3. Sustainability initiatives and outcomes of Mapletree Commercial Trust
4. Fraser and Neave's diversification into food and beverage
5. CapitaLand's expansion into China
6. Hutchison Port Holdings' expansion into new markets
7. Mapletree Investments' diversification into logistics and data centres
8. Ascendas-Singbridge's diversification into logistics and industrial real estate
9. ARA Asset Management's diversification into real estate funds
10. Charles & Keith's adaptation to the rise of e-commerce and the emergence of new digital platforms
11. ComfortDelGro's expansion into new markets through partnerships and acquisitions
12. How Fullerton Health expanded its network of clinics across Asia
13. How BreadTalk grew from a single bakery to a global brand
14. Food Empire Holdings expanding its business to new markets
15. Singapore Technologies Electronics' diversification into defence technology
16. ST Engineering's expansion into defence technology
17. Global expansion and service diversification: a case study of SIA Engineering Company
Part Three: Sustainability
1. Banyan Tree Holdings challenges on being a global leader in sustainable tourism
2. Mapletree Commercial Trust's focus on sustainable office buildings
3. Sembcorp Industries' focus on sustainable energy solutions
4. City Developments Limited's focus on sustainable urban development
5. Wilmar International's focus on sustainable palm oil production
6. Suntec Real Estate Investment Trust's focus on sustainable buildings
7. Ascendas Real Estate Investment Trust's focus on sustainable business parks
8. Ascott Residence Trust's focus on sustainable serviced apartments
9. SPH REIT's focus on sustainable shopping malls
10. CapitaLand Mall Trust's focus on sustainable retail operations
11. Keppel DC REIT commits to sustainable data centres
12. Hyflux becoming a global leader in desalination and water treatment
13. PEC Ltd adaptation to the changing dynamics of the oil and gas industry
14. Frasers Centrepoint Trust
15. WOHA Architects designed sustainable and iconic buildings in Singapore and beyond
16. Golden Agri-Resources' focus on sustainable palm oil production
Part Four: Innovation and technology
1. Grab overcoming global adversities to become Southeast Asia's leading ride-hailing and delivery company
2. OCBC Bank's focus on digital banking services
3. ST Engineering's diversification into cybersecurity
4. ST Kinetics' diversification into robotics and autonomous systems
5. SATS innovates in-flight logistics with new technology
6. NetLink NBN Trust's response to changing telecommunications market conditions
7. Sembcorp Marine's innovation in offshore and marine engineering
8. BreadTalk's innovation in the bakery industry
9. SISTIC adaptation to the digitalisation of the entertainment industry
10. SingPost's focus on e-commerce logistics solutions
11. Yangzijiang Shipbuilding's focus on innovation and automation
12. DSO National Laboratories developed advanced defence technologies for Singapore
13. StarHub's focus on mobile and broadband services
14. CPG Corporation becoming one of Asia's leading engineering and development firms
15. ComfortDelGro's transformation journey in the face of disruptive innovation
16. ST Engineering's focus on autonomous vehicles and drones
17. Koufu mantaining quality and consistency
Part Five: Financial performance and risk management
1. SMRT's response to increased competition in the public transport sector
2. Dairy Farm International's expansion into e-commerce
3. Vicom overcoming the challenges of the automotive testing industry
4. United Overseas Bank's Response to the global financial crisis
5. Jardine Matheson Holdings' response to changing market conditions
6. Parkway Pantai challenges and opportunities of being a healthcare provider
7. The UOL Group's case study challenges of being a real estate developer
8. GlobalRoam maintaining its financial sustainability and profitability
9. Great Eastern Life faced challenges in attracting and retaining talent
10. Dairy Farm Group's focus on retail and hospitality operations
11. Certis CISCO faced a shrinking market in the security industry, which was increasingly commoditised and faced downward price pressures
12. HRnetGroup overcoming challenges in the human resources industry
13. Manulife Singapore challenges of being a financial services provider
14. Prabal Gurung challenges of being a fashion designer
15. SGAG monetisation and revenue generation
16. Pacific Century Regional Developments Limited: the dot-com crash
17. Scoot faced challenges in building brand awareness and loyalty
Part Six: Industry-specific challenges and opportunities
1. SMU challenges of being an education provider
2. YCH Group challenges and opportunities of being a logistics provider
3. PSA Corporation managed the growth of Singapore's port to become a global hub
4. Jurong Shipyard overcame the challenges of the oil and gas industry
5. Razer's transition from gaming peripherals to mobile gaming
6. City Energy adapted to the liberalisation of Singapore's gas market
7. NTUC FairPrice's challenges to becoming Singapore's largest supermarket chain
8. Changi Airport Group's challenges in managing the growth of Singapore's award-winning airport
9. Singapore Tourism Board promoting Singapore as a global tourist destination
10. Best World International overcoming regulatory challenges in the direct selling industry
11. TOYOGO overcoming increasing competitions, societal expectations shift, and rising cost
12. Carousell expanding in new markets outside of Singapore
13. Singapore Press Holdings' response to declining print media revenue
14. SATS' expansion into airport management and catering services
15. The challenges and ipportunities of being a REIT: the Ascott Limited
16. Far East Hospitality challenges and opportunities of being a hospitality provider
