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Full Description
In Production Culture, John Thornton Caldwell investigates the cultural practices and belief systems of Los Angeles-based film and video production workers: not only those in prestigious positions such as producers and directors but also many "below-the-line" laborers, including gaffers, editors, and camera operators. Caldwell analyzes the narratives and rituals through which workers make sense of their labor and critique the film and TV industry as well as the culture writ large. As a self-reflexive industry, Hollywood constantly exposes itself and its production processes to the public; workers' ideas about the industry are embedded in their daily practices and the media they create. Caldwell suggests ways that scholars might learn from the industry's habitual self-scrutiny.Drawing on interviews, observations of sets and workplaces, and analyses of TV shows, industry documents, economic data, and promotional materials, Caldwell shows how film and video workers function in a transformed, post-network industry. He chronicles how workers have responded to changes including media convergence, labor outsourcing, increasingly unstable labor and business relations, new production technologies, corporate conglomeration, and the proliferation of user-generated content. He explores new struggles over "authorship" within collective creative endeavors, the way that branding and syndication have become central business strategies for networks, and the "viral" use of industrial self-reflexivity to motivate consumers through DVD bonus tracks, behind-the-scenes documentaries, and "making-ofs." A significant, on-the-ground analysis of an industry in flux, Production Culture offers new ways of thinking about media production as a cultural activity.
Contents
Acknowledgments vii
Introduction: Industry Reflexivity and Common Sense 1
Chapter 1: Trade Stories and Career Capital 37
Chapter 2: Trade Rituals and Turf Marking 69
Chapter 3: Trade Images and Imagined Communities (Below the Line) 110
Chapter 4: Trade Machines and Manufactured Identities (Below the Line) 150
Chapter 5: Industrial Auteur Theory (Above the Line/Creative) 197
Chapter 6: Industrial Identity Theory (Above the Line/Business) 232
Chapter 7: Industrial Reflexivity as Viral Marketing 274
Conclusion: Shoot-Outs, Bake-Offs, and Speed Dating (Manic Disclosure/Non-Disclosure 316
Appendix 1: Method: Artifacts and Cultural Practices in Production Studies 345
Appendix 2: A Taxonomy of DVD Bonus Track Strategies and Functions 362
Appendix 3: Practitioner Avowal/Disavowal (Industrial Doublespeak) 368
Appendix 4: Corporate Reflexivity vs. Worker Reflexivity (The Two Warring Flipsides of Industrial Self-Disclosure) 370
Notes 373
Works Cited 433
Index 445
