Public Relations on the Net : Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More! （2ND）

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Public Relations on the Net : Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More! （2ND）

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 444 p.
  • 言語 ENG
  • 商品コード 9780814471524
  • DDC分類 659.202854678

Full Description


Everyone knows about the Internet as a way to market and sell, yet few organizations have experienced even a fraction of the Net's power for true public relations. This guide, with step-by-step instructions and action plans, explains how to conduct effective and measurable PR on the Net.