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Full Description
You're not alone if the thought of running your own business has crossed your mind. Even if your vision of a small business differs from your neighbor's, you probably dream of being your own boss and of providing a needed service or creating a cool new product. But your very first small-business decision may be to admit that you're not ready for this career -- at least not yet. If you're straddling the fence, Small Business For Dummies will uncover whether this career works for you. You'll also gain insight into getting your personal finances in order before exposing yourself to the risk of a new business, and discover how to draw a roadmap to reach your career destination. This easy-to-understand guide is also for those who want to * Write a gang-buster business plan * Create the right legal framework for your business * Locate financing that suits your needs * Develop and market your product * Hire the right employees for the right jobs * Build your business You'll also gain understanding of the tactical side of running a small business, from pricing, budgeting, business expansion, and complying with government regulations to operational issues including: * Managing your time * Collecting accounts receivable * Understanding your financial statements * Taking good care of your customers * Locating new financing or revising existing financing You don't need to be a genius to run a successful small business, but you do need some help. And that's exactly what this book is, a guide into the stimulating world of small business ownership and management.
Contents
Introduction. Part I: Becoming an Entrepreneur. Chapter 1: Is Small Business for You? Chapter 2: Laying Your Personal Financial Foundation. Chapter 3: Finding Your Niche and Timing Your Start--Up. Chapter 4: Turning Your Ideas into Plans. Chapter 5: Financing, Ownership, and Organizational Options. Part II: Buying an Existing Business. Chapter 6: Exploring Buying a Small Business. Chapter 7: Evaluating and Negotiating to Buy. Part III: Running a Successful Small Business. Chapter 8: Owners Wear Many Hats. Chapter 9: Marketing 101: Product, Promotion, Sales, Distribution, and Pricing. Chapter 10: Keeping Your Customers Loyal. Chapter 11: Tracking Cash Flow, Costs, and Profits. Chapter 12: Learning from Others' Experiences. Part IV: Keeping Your Business in Business. Chapter 13: Finding and Keeping Superstar Employees. Chapter 14: Providing Employee Benefits. Chapter 15: The Long Arm of the Law: Regulatory and Legal Issues. Chapter 16: Mastering Small--Business Taxes. Chapter 17: Special Considerations for Growing Businesses. Part V: The Part of Tens. Chapter 18: Ten Tips for Home--Based Businesses. Chapter 19: Ten Ways Computers Can Aid Your Small Business. Chapter 20: Ten Tips for Managing Your Growing Business. Index.
