M.A.クスマノ著/ソフトウエア企業の競争戦略<br>The Business of Software : What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad

個数:

M.A.クスマノ著/ソフトウエア企業の競争戦略
The Business of Software : What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad

  • 在庫がございません。海外の書籍取次会社を通じて出版社等からお取り寄せいたします。
    通常6~9週間ほどで発送の見込みですが、商品によってはさらに時間がかかることもございます。
    重要ご説明事項
    1. 納期遅延や、ご入手不能となる場合がございます。
    2. 複数冊ご注文の場合、分割発送となる場合がございます。
    3. 美品のご指定は承りかねます。
  • 【重要:入荷遅延について】
    各国での新型コロナウィルス感染拡大により、洋書・洋古書の入荷が不安定になっています。
    弊社サイト内で表示している標準的な納期よりもお届けまでに日数がかかる見込みでございます。
    申し訳ございませんが、あらかじめご了承くださいますようお願い申し上げます。

  • 製本 Hardcover:ハードカバー版/ページ数 368 p.
  • 言語 ENG
  • 商品コード 9780743215800
  • DDC分類 005.3068

基本説明

邦訳:2004年・ダイヤモンド社
The Japanese edition was featured in Nikkei Newspaper (Issue: January 23, 2005).

Full Description


The software industry is in a fast-paced league of its own. The drive to have the highest level of speed, the highest level of flexibility in strategic planning, and the need to manage talent of a different generation and mindset, make it truly unique. Few possess as much experience showing software professionals how to succeed as Michael Cusumano, who has served as a board member or consultant to such organizations as AT&T, AOL, CompuServe, Lucent and Verizon. THE SOFTWARE BUSINESS packs his invaluable insight into a single, powerful guide. Just as he did in MICROSOFT SECRETS, Cusumano links issues of strategy and organization with those of managing technology. He argues that the key to success in the $600 billion software business is choosing a business model that will capitalize on the good times and survive the bad. Through eye-opening case studies, Cusumano introduces a ground breaking framework that any manager can use to select the right business model from a choice of three: products, services, or hybrid business solutions. A must-read for every manager, programmer, analyst, entrepreneur, and student interested in software, THE SOFTWARE BUSINESS is destined to become a handbook for getting ahead in the competitive field of computers and e-commerce.

Contents

ContentsAcknowledgmentsPreface1: The Business of Software: A Personal View2: Strategy for Software Companies: What to Think About3: Services, Products, and More Services: How Software Became a Business4: Best Practices in Software Development: Beyond the Software Factory5: Software Entrepreneurship: Essential Elements of a Successful Start-up6: Start-up Case Studies: Software Products, Services, and Hybrid Solutions7: Conclusion: The "Ideal" Versus "Realistic" Software BusinessAppendixNotesIndex